Study Of Online Activism Data Wins A Top Prize

UNC Charlotte researchers have examined over one million tweets sent during the protests of the police shooting of Keith Lamont Scott in Charlotte in September 2016. This research holds implications for understanding the role of cluster tweets and other public relations strategies in relation to online activism.

“The Keith Lamont Scott shooting and ensuing Charlotte protest was a thorny issue happening in our backyards,” said geographer Jean-Claude Thill, Knight Distinguished Professor and director of Project Mosaic. “We wanted to conduct a deep dive into the social media data to help illuminate this case, especially since we have powerful data resources here for conducting the research.”

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